1st, more people than ever are looking on the internet for info and to do business.
After all, online research does save time and gas, and if you find a good deal, it might save money.
2nd, people are learning how to determine how to trust online retailers. Never Spam.
You display your trustworthiness on your site using "terms and conditions" and "privacy policies".
3rd, displaying video testimonials on your website, especially on YouTube and other social networking sites, creates buzz, driving people to your business, as well as creating trust.
4th, providing deals people can't ignore, offering additional tangible benefits customers want and providing what the customer wants, when they want it, with benefits draws clients.
5th, Customer Service, no choice, just do it, and do everything necessary to get and keep your customers. Send it, give it, deliver it and give them even more. Think of the lifetime value of your customer. That freebie, that costs you $100. vs that customer's spending thousands over their life of doing business with you. IF you treat them right.
6th, Spend money on Marketing and Internet Marketing: buying the correct keywords and phrases, buying the correct flyers or ads, depending on your business, your target market and your budget (this should be larger in this economy, as it takes more to get customers in tough times)
7th, Spend Marketing dollars on anything you find that sells your product online, but test it first to be sure it sells.
Contact Dan Cassin, for his Creative Marketing Dynamics, based on his forth-coming book at 502-554-2397 or dan@dancassin.com
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